Cavaliers Launch Dynamic Redesign of cavs.com

CLEVELAND, OH - September 30, 2010 - The Cleveland Cavaliers launched a redesign of cavs.com Tuesday afternoon boasting a more dynamic and user-friendly homepage where visitors will find an increased inventory of exclusive player and team-related content and promotions and more comprehensive and easy to use navigation.

A multi-year NBA Team Website Award winner, cavs.com is even more fan-friendly and loaded with exclusive and interactive features including:

* Exclusive new player and team video content available only on cavs.com
* More space for top stories highlighted at the focal point of the page Videos can now play from the homepage without opening in a new window
* Fans will see actual examples of the content integrated along the drop down menu (instead of the content listed when the tabs are clicked)
* A live feed of CavFanatic.com forum topics and the official Cavs Twitter account (@cavs). (CavFanatic.com is the team’s official social network site.)

“The new cavs.com offers fans a richer, more engaging experience from start to finish,” said Director of Website Operations Jeff Lillibridge. “In addition to a brand new look and feel to the site, fans can expect to see new exclusive content features that are easier to find and access.”